Your Google Ads account, honestly graded. Free, in about a minute.
One free tool is live today, and it gives you the whole report. No card, no call, no catch.
Swishiy's Google Ads Auditor reads 90 days of your account and answers three questions: can your conversion numbers be trusted, how much of your spend went to people who were already searching for you, and which search terms cost money without producing anything. It connects read-only, changes nothing, and the full report is yours in about a minute.
Google Ads Auditor
Find out if your conversion tracking can be trusted, how much of your "growth" spend was brand traffic, and which search terms are burning money. Full report in about a minute. No card, no call.
Run my free audit Rather not connect? Upload a search terms CSV insteadWhat you get, free
The whole thing. There's no "upgrade to see the rest" button waiting at the end.
- An on-screen report. Your tracking grade, the checks that failed (and the ones that passed), your brand vs non-brand split, an impression share card, and an honest panel listing what the scan couldn't verify.
- An Excel workbook. Search terms to review, intent mismatches, top performers, growth opportunities, recurring patterns, and a Performance Max tab when you run it. Sort it, filter it, hand it to your team.
- A plain-English summary by email. Your grade and score, the headline numbers and the top flagged terms, written in a few sentences you can forward to your boss or your agency.
What the auditor checks
Most "account health" tools check whether settings are switched on. This one was built from real audits, so it checks whether your numbers are telling the truth.
Can you trust your conversions?
16 tracking checks, run before anything else. Is the same purchase counted twice by your website tag and a GA4 import? Is bidding chasing page views instead of sales? Does every order carry the same made-up value? If tracking is broken, every ROAS figure built on it is too, so you hear about it first.
Which search terms are burning money?
Forty dollars with no sale is a disaster when a conversion normally costs you twelve, and nothing to worry about when it costs four hundred. So we work out what a conversion actually costs in your account, then flag the terms that spent well past that with nothing to show. Cheap terms with too little data get one line, not a thousand-row list.
Is brand traffic flattering your results?
People who search your name were already coming. We split them out before calculating anything, and if 60% or more of your spend is brand traffic, the report says so plainly.
Should you spend more, or fix something first?
For each Search campaign, we check whether you're missing auctions because of budget or because of ad rank, and whether the campaign is actually hitting target. A proven campaign short on budget gets a test suggestion. A weak one gets "don't increase budget yet."
We also flag searches from job hunters, freebie seekers and tutorial watchers, and point out terms that convert well on a small slice of budget.
Same idea as the auditor: free, read-only, and honest about what it can't see.
How it works
Three steps. About a minute.
Sign in with Google and pick your account. We can look, never touch.
The auditor reads 90 days of search terms, conversion settings and campaign data.
Your report opens on screen, the workbook is ready to download, and the summary lands in your inbox.
Why is it free?
Fair question. Free tools usually have a catch, so here's ours, out in the open.
The audit is how most people meet us. Plenty of them take the report and fix things on their own, and that's genuinely fine. Some want to talk the results through, so they book a call. A handful come back for the hands-on audit a scan can't do: checking that tags really fire, consent mode, server-side tracking, and whether GA4 revenue matches your real sales. That's enough for us. Your report is complete whichever group you end up in.
Is it safe to connect your account?
Yes. You sign in through Google's own permission screen and grant read-only access. We can see your data; we can't change a bid, a budget or a keyword.
- What we read: 90 days of search terms, conversion settings and campaign performance.
- How it's protected: your access token is encrypted and stored in the EU. Everything travels over HTTPS (TLS 1.2+).
- How long it sticks around: sessions end after 24 hours. Your results stay for 90 days so you can revisit them, then they're deleted. The CSV link in your email stops working after 7 days.
- Leaving is one click: hit "Disconnect Google" and your access and session are gone straight away. You can also remove us anytime at myaccount.google.com/permissions.
- About the AI part: only the text of your search terms goes to our AI provider, Anthropic, to sort them into categories. No account IDs, no metrics, and it isn't used for training. The AI never does the maths either. Every number comes from fixed rules; the AI only writes the plain-English summary around them.
- Your data stays yours: we never sell it or share it.
The full details live in our privacy policy.
How the grade works
Every account starts at 100. Each failed check takes points off: 25 for critical, 10 for a warning, 3 for a minor note. Grades run A (90+), B (80+), C (65+), D (50+) and F (below 50).
Here's the twist: any critical failure caps your score at 60, a D. Your account can be tidy everywhere else, but if it's counting purchases twice or bidding on page views, the numbers can't be trusted, and the grade won't pretend otherwise.
Things it refuses to do
A good audit knows when to stay quiet. These are built into the rules, on purpose.
- It won't invent problems. Every check can pass. A well-run account gets a clean report, not a list of made-up issues to make the tool look busy.
- It won't call spend "wasted" when tracking is broken. If your account recorded zero conversions, it can't judge any search term, so it tells you to fix tracking first. A generic grader would happily call your whole budget wasted.
- It won't pad the list. Terms without enough data are grouped into one line marked "too early to judge."
- It won't pretend to see what it can't. Every report ends with a short list of things a scan can't check (tag firing, consent mode, server-side setup, GA4 vs backend revenue, offline conversion imports), so you know exactly where its view stops.
- It won't boss you around. Findings are shown as search terms to review, not orders. You decide what to change.
Who built it
Swishiy is an independent marketing measurement company. The auditor was built by Qudees Kiani on rules taken from real client audits, so it looks for the problems that actually show up, not the ones that are easy to score.
4.9 from 47 ratings · 34 client reviews · 100% job success · 100+ projects → see the Upwork profile
Who it's for
- Business owners spending $2k to $20k a month on Google Ads who want a straight answer about where it's going.
- Agencies and freelancers sizing up a new client's account before taking it on.
Frequently asked questions
Learn more before you run it
Want the thinking behind the checks? These guides go deeper.
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